The Creative Equilibrium by James Shelley, January 27, 2011
- Creative Equilibrium: when the intentional consumption and curation of ideas provokes and inspires new personal creation.1 When there is a lack of equilibrium, we tend to overproduce content that is lacking in quality or we are so swamped by external stimuli that we drown the spark of our own creativity. For me, the primary symptom of overindulgence in my media intake is a sharp decline in personal creative output.2 The more content I am consuming the less margin I have for creating. Consumption and creation obviously need each other, and there obviously needs to be some dynamic oscillation between the two poles. Ebb needs flow, here. But to nurture consistency and longevity in a creative life, the pendulum needs to keep swinging past centre on a regular basis. (At least it does for those of us who were not born geniuses.) In a world where creative content is almost endemic, the art of creation necessitates the will-power to first regulate consuming. And yes, the cyclical effect is perhaps as bewildering as it is paradoxical: the more creative we become, the more distractions we create to thwart our creativity. Therefore, the most creative people of the future will be the ones who are the most dogmatically protective of their own streams of intake and input.
